DALLAS, July 9, 2009 -- Emergency information is just one touch away with the American Heart Association's new Pocket First Aid & CPR application for the Apple iPhone.

This is the association's first iPhone application. Users can download the application to review first aid procedures, anytime, anywhere. First aid instructions are available even when out of cell-phone range.

Powered by Jive Media, the application is available for download at Apple's iTunes store. The cost to download is $3.99 and the application features hundreds of pages with illustrations -- topics include CPR, choking, bites, bruises, burns, seizures and diabetic emergencies. Twenty high-quality and detailed videos show how to respond in critical first aid situations and contain instructions on treating choking, CPR, seizures, cuts and wounds.

An additional component of the application is a phone-based medical profile feature, where users can store their family's medical information. The application can save doctors' contact information, emergency contacts, allergies, medications and insurance information for quick access in an emergency. The information is only stored on the individual's phone and is deleted if the application is removed from the phone.

For more information, visit www.americanheart.org/cprmobile

About the American Heart Association
Founded in 1924, we're the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases -- America's No. 1 and No. 3 killers -- we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit americanheart.org

Editor's Note: The Pocket First Aid & CPR application can also be accessed at http://www.jive.me/pocketaid/ This application was built by Jive Media. For more information about the technical aspects of the application, contact Erik Bratt at erik@engagesocialmedia.com or 858-775-0882 or visit www.jive.me.

CONTACTS: Kate Lino, kate.lino@heart.org or Cindy Lewis, cindy.lewis@heart.org