June 22, 2009 - Today, President Obama signed landmark legislation that will have a dramatic impact on the health of all Americans as we fight to reduce death and disease from tobacco use. The Family Smoking Prevention and Tobacco Control Act will force the tobacco industry to abandon a destructive business model that kills more than 400,000 Americans each year. No longer will Big Tobacco be allowed to deceive children and adults with misleading claims about hazardous products. No longer will tobacco companies have free reign to launch shameless advertising campaigns targeting children in hopes of addicting a new generation of smokers.

We commend the Administration and Congress for enacting legislation that will turn the tide in our battle to save lives and significantly reduce the smoking rate among children and adults. Too many lives have been cut short by the cycle of addiction. Nearly one-third of heart disease and stroke deaths are linked to tobacco use, the nation’s leading preventable cause of death. We’re pleased that the tobacco industry will now be held accountable for a health crisis that’s largely the result of irresponsible marketing campaigns and deceptive business practices. With this new law, we are in a stronger position to provide lifesaving information to consumers and keep cigarettes out of the hands of children.

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Contact: Suzanne Ffolkes, Director of Media Advocacy, (202) 785-7900